PRESS
- NEW PRODUCTS 2012
- MAISON & OBJET / NOW! DESIGN à VIVRE 2012, PARIS, FRANCE
- 2011 GOOD DESIGN AWARD
- KARIM RASHID JOINS SOFTLINE
- AUSTRALIA’S NEXT TOP MODEL
- SOFTLINE EXPERIENCES NEW FOCUS ON DESIGN FURNITURE
- VISIT BY THE DANISH MINISTER OF CULTURE
- MD MOEBEL INTERIOR DESIGN
- “SEX AND THE CITY” WITH SOFTLINE FURNITURE
- SOFTLINE DESIGNER FURNITURE OFFICIAL GIFT TO THE CROWN PRINCE AND PRINCESS
- PRESS PHOTOS
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European tour 2012
We invite you to visit SOFTLINE at the following International exhibitions, where we will be showing our 2012 collection: COLOGNE The International Furnishing Show, Cologne, Germany 16-22 January 2012 Hall: 11.1 Stand: A-030 / B-031 Stand concept The stand’s design is based on free-standing spatial elements with organic, slightly humorous forms. These elements are placed at different angles, giving an interesting twist to the frame around the new products. Lime, turquoise and purple tones combine to produce a modern, usable colour palette. A modern, vibrant and inviting atmosphere. PARIS Maison & Objet, Paris, France NOW! design á vivre 20-24 January 2012 Hall: 8 Stand: E115 / F116 Stand concept We have created an elegant and refined stand design with spatial elements that are partly transparent and differently angled. They form a clear and crisp frame around the new products and give a unified impression from any of the stand’s three open sides. The slightly chilly frame is softened by the use of textiles in different shapes and inviting lime turquoise and purple tones. MILAN The International Furniture Fair, Milan, Italy 17-22 April 2012 Hall: 6 Stand: C 38 |
NEW PRODUCTS 2012
Scandinavia is home to a vibrant community of designers and furniture makers who have found their own individual approaches to their craft. With a strong vision for the future and a sound grasp of the Scandinavian design tradition, SOFTLINE is proud to present our impressive new range of design furniture for contemporary urban living.
The 2012 SOFTLINE collection will be introduced at the three major international furniture fairs in the spring of 2012 – in Cologne, Paris and Milan.
The new collection reflects the best trends in today’s market and continues SOFTLINE’s tradition of developing stylish, multifunctional furniture based on technical innovation and original design.
The collection offers lots of new designs by SOFTLINE’s leading Scandinavian and international designers, including award-winning designers such as busk+hertzog, Susanne Grønlund and Matthias Demacker.
With its wide variety, the 2012 collection highlights SOFTLINE’s capacity to respond quickly to the changing needs of different lifestyles.