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For the editorial staff:
Access to online high-res photo files can be obtained by contacting SOFTLINE A/S on e-mail: info@softline.dk

Futher information:
Managing director Finn H. Sørensen
Phone: +45 54 16 06 80
E-mail: fhs@softline.dk

SOFTLINE EXPERIENCES NEW FOCUS ON DESIGN FURNITURE

May 2009
The design furniture company Softline experiences in these months an inflow of new customers searching for unique and innovative design products.
“Our collection of design furniture has become attractive for retailers of exclusive furniture. They search for new and more economical alternatives but will not compromise the design, quality and individuality and that has opened up new possibilities for us” says Finn H. Sørensen, managing director of Softline in Maribo, Denmark.

Recently the company attended the international furniture fair in Milan and here the new design furniture launched by Softline attracted much attention from all over the world.
“Many of the major international stores and a number of acclaimed architects and designers also paid our stand a visit. We now see the positive outcome of several years of developing unique design furniture” says Finn H Sørensen.

The managing director also had the pleasure of welcoming Carina Christensen, the Danish Minister for Culture at the stand in Milan. The minister expressed her acclaim for Softline’s work for the export of Danish design furniture and the successful development the company has gone through.

“We are one of the few Danish companies that have attended the fair in Milan every year in the last 12 years and it is a great honor to get the opportunity to introduce our new collection of design furniture for the minister” says Finn H. Sørensen.